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Gong integration: turn customer calls into feature requests

Rashim

4 min read

AI-Generated Summary
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  • Automated Request Extraction: Integrates with Gong to analyze call transcripts using AI credits, identifying customer feature requests and staging them in a Suggestions inbox for approval without auto-posting.
  • Rich Context & Quotes: Captures exact customer quotes, speaker details, and direct links to specific timestamps within the Gong call recordings while keeping transcripts secure and uncopied.
  • Revenue-Backed Prioritization: Associates requests with open pipeline and deal data, allowing teams to evaluate and build features based on business impact.
  • Closed-Loop Communication: Automatically emails the associated sales rep once a requested feature ships (marked Completed), empowering them to close the loop with the prospect or customer.
  • Granular Controls & Availability: Available on the Growth plan and above, offering workspace/tracker filters, auto-customer creation settings, and requiring a Gong technical administrator to connect.

Short answer: the Gong integration reads your recorded customer calls, finds the feature requests customers make, and lists them in a Suggestions inbox in FeatureOS. You approve each one as a new post or a vote, deal revenue is attached to the post, and the sales rep is emailed when the request ships. It is available on the Growth plan and above and uses your existing AI credits.

What you get

  • A Suggestions inbox. Requests found in calls wait here until you approve or dismiss them. Nothing is posted on its own.

  • The customer's exact words. Each suggestion shows a short quote, who said it, and a link to the moment in the Gong call.

  • Revenue on every request. Posts show the open pipeline from the deals tied to the calls, so you can build what moves money first.

  • A closed loop. When you mark a post Completed, the rep gets an email so they can go back to the customer.

Connect Gong

  1. In FeatureOS, open Settings → Integrations and find Gong.

  2. Click Connect. You will be sent to Gong.

  3. Sign in as a Gong technical administrator and click Allow. Gong only lets technical administrators connect apps.

  4. You come back to FeatureOS and Gong shows as connected.

FeatureOS asks for read access to calls, transcripts and users. It never changes anything in Gong.

Settings

Click Configure on the Gong card to change these.

  • Workspace IDs. Only read calls from these Gong workspaces. Leave empty to include all.

  • Tracker IDs. Only read calls where these Gong trackers matched. Leave empty to include all.

  • External calls only. On by default. Skips internal calls where everyone is from your company.

  • Create customers for unmatched participants. Off by default. When a speaker is not a customer in FeatureOS yet, the suggestion is held in the inbox and you pick a customer when you approve it. Turn this on to create the customer automatically instead.

How calls are processed

  • FeatureOS checks Gong every hour and picks up calls that finished about three hours ago, so Gong has time to finish its transcript.

  • Calls that the owner marked private in Gong are skipped.

  • The transcript is analyzed and the requests are saved as suggestions. Only the short quote is stored. The full transcript is never saved in FeatureOS.

  • Each call uses AI credits from your plan. If you run out, processing pauses and resumes when credits are available.

Review the Suggestions inbox

  1. Click Review suggestions on the Gong card, or open Settings → Integrations → Gong → Suggestions.

  2. Each row shows the request, the speaker, the deal, and any post it may match. Click a row to see the full quote and the link to the call.

  3. Approve creates a new post. If a similar post already exists, Approve adds the customer's vote to that post instead.

  4. Dismiss removes the suggestion.

  5. Select several rows to approve or dismiss in bulk.

If the speaker is not a customer yet, the row says Needs a customer. Open the row and pick the customer before you approve.

Revenue and the rep email

On any post that came from Gong calls you will see the quotes, the deals, and the total pipeline. If the deals use different currencies, the total is left blank rather than adding mixed currencies together.

When the post moves to a Completed status, the rep who was on the call gets one email telling them it shipped.

Disconnect

Click Configure on the Gong card, then Disconnect. FeatureOS stops reading new calls. Posts, votes and notes already created stay in FeatureOS.

Frequently asked questions

Who can connect Gong? A FeatureOS admin, using a Gong technical administrator account.

Does it post things automatically? No. Every request waits in the inbox for you.

Does FeatureOS store our Gong calls? No. Only short quotes of customer requests are kept, with a link back to Gong.

Which plan includes the Gong integration? The Growth plan and above. If the Gong card is missing, check your plan.

Need help? Write to us from the FeatureOS help center.

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